Almost every celeb in the industry, uses gimmicks to further their work/celebrity BUT I absolutely hate it when their "gimmicky agenda" is so transparent and in your face...its so ****ing pathetic.
Like this whole "lets make a video for Carly's song with a bunch of entitled rich kids running around so that she can score a viral hit" gimmick, initiated by Scooter.
Yuck!
I have nothing against Carly or her career, but for this very reason, I HOPE she BOMBS HARD.