Quote:
Originally posted by Haus
If Tidal really wanted to convey the fake message they're trying to, they would bring in artists like Marina and Lily who actually need the extra money.
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Those artists who were in the conference are the stake holders. They are the ones who will take a slice of any profits. However in order to become stake holders, they would have had to make a financial investment in the company to buy equity. So if it goes bankrupt, they would lose their financial stake. Artists, who are not wealthy are unlikely to be willing or able to invest cash in a venture like Tidal.
It is well known that celebrity endorsements work in marketing, which is why everyone uses celebs to advertise their product. The most well known and likeable a celebrity, the more in demand they will be in terms of attracting endorsements offers.
So there is no reason to 'bring in' artists like Marina and Lily, and no way to do so unless they are happy to take a financial stake in the company. It doesn't sound like Marina is supportive of the venture, so seems very doubtful she would invest her money into it.
if Tidal had any idea what they were doing with the marketing of this mess, artists like Marina and Lily would've been HAPPY to join in the promo campaign for it. Why wouldn't an artist support this concept? Using only the "elites" of the music industry for a company whose entire basic of existence is to earn artists more money is INCREDIBLY transparent and makes it look like the company is just rich artists trying to make even more money. It's like the upper class fighting for tax cuts. 
The point is that she just seems jealous that they are going to be making more money. Why hate on people trying to make more money for themselves? I'm sure she wouldn't be talking if she got that 3% share.