DreamWorks Animation’s family film defied expectations, to say the least, opening to $15.6 million on Friday, which set it on course for just under $59 million this weekend — one of the best debuts for DreamWorks Animation
The movie would do just the same if it was a bunch of no name actors doing the voices. The kids want to see the movie for the movie
She promoted it along with Jim Parsons, Steve Martin and kinda J. Lo with (feel the light) in a amazing way. + Not everybody has Rihanna's voice + it was projected to flop before promotion.
I'm saying like Rih is draw for maybe like teens but the little kids who are seeing this aren't aware of the promotion that Rihanna is doing and aren't seeing it for Rihanna. They're seeing it cause it looks good
Home’s CinemaScore was an A, which is largely in line with the grades for DWA fare throughout 2014. Those scores translated into hefty box office multiples: HTTYD2 (A ) had a final domestic cume of $177M that was 3.6x its bow, Mr. Peabody & Sherman (A) posted a stateside total of $111.5M that was 3.5x its $32.2M opening, while Penguins of Madagascar (A-) generated 3.3x its $25.4M FSS with a stateside cume of $83.2M.
DreamWorks Animation’s family film defied expectations, to say the least, opening to $15.6 million on Friday, which set it on course for just under $59 million this weekend — one of the best debuts for DreamWorks Animation.
I'm saying like Rih is draw for maybe like teens but the little kids who are seeing this aren't aware of the promotion that Rihanna is doing and aren't seeing it for Rihanna. They're seeing it cause it looks good
girl you need to realize that Rihanna is literally in 90% of the commercials that aired. Not her character but herself introducing the film. LOL
