The tryhard urban "stans" coming for her pop material when most of them (unless they only starting stanning during Unapologetic) loved that material and probably became stans of hers because of it...
If they truly believed, they would think it didn't need a deal and would smash on it's own. That is 2 radio deals in a row.
The deal lasted for a day yet I still see FFS perched in the iTunes top 10, after a month.
I don't see what the big deal is, the deals don't last for long, but you obviously know that not many are able to do this with a lead single, ten years into their career