I don't understand why some of you were expecting to be fun and happy (like the Target commercial, for example).
Style is not a happy song, it's about a dysfunctional relationship? The mood of the video fits the song imo.
Besides, it would've been very predictable otherwise
We didn't expect her to morph into a tree and clouds tho
I really like the Style MV! I admit that the part during the first chorus is pretty underwhelming and awkward, but other than that it is really good. So sensual.