Quote:
Originally posted by iHype.
Jealous making its debut on Urban today.
Whenever Urban accepts Urban leaning songs from white artists (Royals, Dark Horse, Fancy, Latch and Stay With Me) it's always once its way too late.
Still a win situation though… I don't think Urban has ever been this accepting of Pop songs from white artists. Eminem couldn't even get his songs to get Urban Airplay for the longest even as a pure rapper, he's only had 1-2 songs go Top 10 as Lead Artist right?
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I think part of the difference is that nearly all big hits today use hip hop beats or have trap, R&B, funk, house, disco, etc. influences. If you go back to 2008-2011 it was different, everybody was releasing dance-pop, and those kinds of songs aren't really suitable for urban radio. It's not that urban radio wasn't as accepting imo, it's simply that there were hardly any big pop hits they could actually play.
Remember that songs like OMG, Love The Way You Lie, Imma Be, Super Bass, Diamonds were big urban radio hits. I know they're mostly by black people, but they were all pop-ish and still got played. Other songs like Boyfriend, Rolling In the Deep, E.T. got a bit of airplay too. I think the DJs have always been open to playing pop-crossovers, but when all the big pop hits are songs like Womanizer, Disturbia, Dynamite, Firework, etc. there's not much you can do.
In the mid-00s when it was similar to now with urban-pop dominating, people like The Pussycat Dolls, Justin Timberlake, Nelly Furtado, Gwen Stefani, Black Eyed Peas/Fergie, Robin Thicke got airplay with some songs.
As for Eminem, his singles actually did well on urban radio at first (most of them went top 20 I think). But after around 2004 time his songs haven't got as much airplay on the format for some reason. Since then he's just had Love The Way You Lie, The Monster and Forever doing well, and all of them were collabs with urban radio staples. Even his 2013 singles didn't do well even though people like Lorde, Ariana Grande, Daft Punk were able to get airplay at the time.