5. How big is big? I mean, really—as Big Machine’s Taylor Swift approaches 4m sales on her gigantic 1989 this week, more hits keep pouring from its coffers and a Grammy performance is upcoming, we have to think about REAL numbers—old-school real numbers. Could she sell another 3m+ this year? I think so. Tay Tay is a marketing genius, as was Madonna (through her many iterations) before her. How high is high? And as for Scott Borchetta and the upcoming stay-or-go decision for his Big Machine, we look for a speedy decision in the coming weeks. We’re betting he stays at Universal, but it is not a sure thing.
Idk why her label messing up with her certifications in Canada. I mean WANEGBT such a hit there and only sold 40,000. 1989 already surpassed 3xP and will cross 4xP (320,000 copies) this week. The same case with SIO and BS