Looking forward, there's no obvious white knight on the slate to turn things around any time soon. DreamWorks' sole 2015 release, Home, was moved from November 2014 because it wasn't deemed commercially strong enough to compete at such a peak time of the year (ironic, given that The Penguins Of Madagascar is now unlikely to break $90m at the US box office). And whilst the film itself looks hugely promising - and is another standalone non-sequel from the firm - it's very unlikely to arrest questions that are being asked of the broader studio.
And they didn't take into account the songs done by Rih that will be featured in the movie ...
The thing that put Frozen into stellar box office numbers and surprised everyone were the songs.
Before Frozen was released, specialists predicted 500 million for the movie (just like Tangled and Wreck it Ralph) but it did twice that number thanks to the songs going viral all around the world.
Let's hope Rih's concept album helps the movie a tiny bit at least, i think that's why they called Rih to the rescue of the studio ... But it's a big fat risk for Rih's reputation nonetheless. The movie betta be critically aclaimed, NOT HERE at all for rih's song to be featured in a ****** movie ...