Why can't Ariana Grande and Iggy Azalea sell like Sam Smith and Ed Sheeran?
All three have scored multiple top 10 hits from their respective albums. Fancy was the biggest in the U.S but was fairly local while Problem and Stay With Me were bigger WW. Don't was a top 10 in the U.S and first for Ed. He's followed it up with TOL which has already gone top 5 and will most likely go top 3. Sam had a further top 5 with INTOO and Iggy had the #3 peaking BW. Ariana has scored 3 other top 10 hits after problem this era. However
Sam Smith ITLH - 3M WW
Ed Sheeran X - 3.5M WW
Ariana Grande ME - 1.2M WW
Iggy Azalea - TNC <1M WW
Why is this the case?
