They should be thinking about how best to alter attitudes, win people back, get their attention, and then deliver details and material in the most engaging way. Then comes the more traditional promo. It has to start in advance so they have the media (and therefore, public) in their hands.
I definitely think Buzzfeed should play a part. Get 'best of Gaga' lists posted, ensure that people are reminded of why they like her as opposed to why they don't. Debut exclusive content/announcements to them and ensure they push it.
Spotify would be a valuable supporter, but she seems to be more in Apple's camp so iTunes exclusives (free track of the day etc).
If I were her, I'd get myself featured on a massive pop/urban collab to prep the oven, and if the goal is to debut at the VMAs then get the label to secure the Vanguard Award and a medley performance to again remind people of why she's great. Get them to push her in promos too, obviously.
It'd be ideal to have another major brand endorsement a la H&M/Pepsi, and if she could do some high profile appearances (cameo at a Glastonbury set, performing at the Tony's) then that'd be great.
The Gaga brand needs to be on point come release day.
Great ideas!
They def. need to work on her as a brand, just PRETEND and people will feel guilty if they don't love you, just look at Beyoncé.
Quote:
Originally posted by bluth
i love seeing this every time with her ambition being to headline madison square garden she made it
I love her reason for not going to the reunion: Had an audition. That's SO her
Just listened to BTW alberm for the first time in maybe a year?
Good for you. I haven't done that since 2011. Actually, I'm not sure if I ever played that album from start to finish. Some of the songs are beyond trash. Like, really.
Good for you. I haven't done that since 2011. Actually, I'm not sure if I ever played that album from start to finish. Some of the songs are beyond trash. Like, really.
she made it 
Her iconography is instantly recognizable.
you can kinda see the tracing for the Koons ball on the bottom left of it from the App.