Quote:
Originally posted by ELECTRAHEARTPOP
really hope Gaga does something more interesting with the album release next time. I know she loves the traditional format of release but after her meeting with the co-founder of Google (and Julian Assange in 2012) I hope she realises she can use the internet - and strategic leakage of material - to her advantage.
Oh, and I need a Nick Knight/Ruth Hogben collaboration again. Anyone/anything affiliated with SHOWstudio will do. They are amazing 
Don't forget Top Girl in MTV Stars!  |
Strategy. Strategy. Strategy.
They should be thinking about how best to alter attitudes, win people back, get their attention, and then deliver details and material in the most engaging way. Then comes the more traditional promo. It has to start in advance so they have the media (and therefore, public) in their hands.
I definitely think Buzzfeed should play a part. Get 'best of Gaga' lists posted, ensure that people are reminded of why they like her as opposed to why they don't. Debut exclusive content/announcements to them and ensure they push it.
Spotify would be a valuable supporter, but she seems to be more in Apple's camp so iTunes exclusives (free track of the day etc).
If I were her, I'd get myself featured on a massive pop/urban collab to prep the oven, and if the goal is to debut at the VMAs then get the label to secure the Vanguard Award and a medley performance to again remind people of why she's great. Get them to push her in promos too, obviously.
It'd be ideal to have another major brand endorsement a la H&M/Pepsi, and if she could do some high profile appearances (cameo at a Glastonbury set, performing at the Tony's) then that'd be great.
The Gaga brand needs to be on point come release day.
)
And mess at the Queen having ATRL all riled up again before lunch.
i truly forgot what an amazing song it is and how i couldnt stop listening to it back in 2010 
