[seismicity]

Puma? Not a good idea at all imo.
I hope she's getting paid well for this.

[MikeFenty]

She's going to be raising a profile brand and is going to prove her power. I don't see what's wrong. PUMA has seen their first rise in sale in several years with Balotelli and Bolt alone image what Rihanna will do.

They've been seeing a huge rise in sales in market like Asia&America and Rihanna is simply going to raise that even higher.

[seismicity]

PUMA is a brand that's dead in the water imo. Like it's been decades since its been semi relevant and even back then, Nike & ADIDAS >. IDK how it's like in Europe but PUMA literally ain't **** in NA. I didn't even know they were still around making moves


Sure, you can credit any increase to Rihanna but I think she should be more stingy about her name and her brand imo. However, I doubt there will be much of a difference in sales since PUMA ain't all that so I'm hoping she's getting paid a lot if she has to wear them all the time and/or if its a multi year contract.

I don't have much hope of this doing well because the brand is so tarnished already so.
Hopefully, Rih can turn it out and it won't flop .

[MikeFenty]

I'm excited to see if they'll sponsor the next tour which could coincidence around the 2016 Olympics.

Puma said Rihanna would directly influence product collections from next year, and would be involved in consumer and retail events as well as social media content.

Wondering if she's going to attend more PUMA "events" or promote R8 more?

[MikeFenty]

Originally posted by seismicity

PUMA is a brand that's dead in the water imo. Like it's been decades since its been semi relevant and even back then, Nike & ADIDAS >. IDK how it's like in Europe but PUMA literally ain't **** in NA. I didn't even know they were still around making moves


Sure, you can credit any increase to Rihanna but I think she should be more stingy about her name and her brand imo. However, I doubt there will be much of a difference in sales since PUMA ain't all that so I'm hoping she's getting paid a lot if she has to wear them all the time and/or if its a multi year contract.

I don't have much hope of this doing well because the brand is so tarnished already so.
Hopefully, Rih can turn it out and it won't flop .

Like I've said they've had a huge revival in sales in North America in recent years due to athletes that aren't really big in NA ans multiple "dead companies" have had revival and so far PUMA has been able to have a decent rise in sales. I'm sure Rihanna can boost that even further.

Also if anything this is even better for her brand if she able to give a even higher rise in sales for a dead brand like PUMA.

I live in NA and they've had a rather aggressive marketing tactics here in Montreal with Balotelli ads and I'm curious to see how aggressive they'll be with a huge popstar like Rihanna and especially considering that womenswear in sport clothing have had a astronomical rise in sales and they're capitalizing on that with Rihanna.

[Eóghan Scherzy]

If the music is smashing and if her fashion ora is as strong as this year, she'll easily bring back Puma back to life.
I'm not worried.

[MikeFenty]

QUEEN

“Market research shows that Rihanna, although she’s not an athlete, is an icon for our main target group,” said Puma Chief Executive Bjørn Gulden in an interview. “She is putting strength to the brand in an era when we need it.”

[seismicity]

How huge has this revival been though? I'm just going to assume it's relative to the brand itself cause I don't think that revival still puts them on the radar in terms of their other competitors.

Anyway, I guess it depends on how much of a increase we except. An increase is an increase but if it's only gonna be like 0.5% then (or maybe that's good for them...IDK their numbers)

Regardless, with Rihanna, I'm sure everyone including them is expecting a huge increase but I just don't see it for them. They're not current enough. Sometimes, it doesn't matter if it looks good or who pushes it, if the brand is dead, it's dead. I don't see them getting close to their past peak (even then, they were still second rate lol)


Even less convincing because I feel like I've never seen Rihanna wear a single PUMA item ever prior to this deal. Or maybe she has once.

But again, it's all relative. If a minuscule increase is monumental for them well .
Just my opinion. I'm hoping to be 100% wrong bc I don't want them to bring Rih down for this.


But anyway...this ain't the PUMA base so.

[BajanBeauty]

Puma truly aren't as dead as you're making it seem.

In fact New Balances are even less than a hot commodity but Rih still rocked them. And helped increase their sales.

Nobody knows what other offers Rihanna might have received from other brands but if she's getting a bigger pay out and more creative control w PUMA i don't see how it's a bad move or will hurt her

[MikeFenty]

Dead brands can be revived there's been a series of dead brand revived with smart marketing and their increase depeding on the area have been relatively good.

Also once again Rihanna giving a rise in sale to a brand that's struggling is much better for her brand compared to her simply rising the numbers for brand that would have had a raise either way.

Certainly Rihanna could have went for a bigger brand but that doesn't prove her star power which is what stands the test of time. Any artist can easily sign their name on a big brand not many can revive it.

[BajanBeauty]

Surely this partnership would've been even better if announced over the summer while the World Cup was going on or even if they held off to 2016 for the Olympics and could have sponsored a team

[seismicity]

You both could be right. W.e, I hope this **** works out. Hopefully she comes up with cute clothes to sell.

[Slim Shady]

I'm not complaining

[MikeFenty]

Also if you want specific numbers.
In Europe, Middle East, Asia sales increased by 4.4%
In Americas by 6.3%
In Asia/Pacific by 10.7%

In Apparel&Accessories which I'm sure Rihanna is going to slay and the Navy will sell out within hours and is also an extremely fast growing market with woman has raised by 11.4% and 7.5% respectively.

Also their rises in sales have been in markets that Rihanna has plenty of power in such as North America, UK and France. Now imagine what they'll be able to achieve with Rihanna onboard with them.

[MikeFenty]

Originally posted by BajanBeauty

Surely this partnership would've been even better if announced over the summer while the World Cup was going on or even if they held off to 2016 for the Olympics and could have sponsored a team

I think she got the deal because of her interest in football during the World Cup. Also considering that Rihanna signed multi-year contract I'm certain her ads is going to extend over the Olympics with ads and such which is exciting because it might coincide with a tour or era. I'm sure their hoping Rihanna will rises their sales so they can aggressively push for the Olympics.

In simpler words for the rest.. PUMA would be sponsoring her tour aka more money for production.

[FatShady]

Not a big fan of endorsements but sle I guess. I hope this is a short term 1 year thing

[FatShady]

Pima is not a dead brand. So many people wear them. Suede Pumas are the ish.

[Rider]

Originally posted by FatShady

Not a big fan of endorsements but sle I guess. I hope this is a short term 1 year thing

So you basically just want Rihanna to release music?

[MikeFenty]

Originally posted by FatShady

Not a big fan of endorsements but sle I guess. I hope this is a short term 1 year thing

Well sucks to be you cause it's a multi-year endorsement.

I don't see how you cant be here for this because endorsement raises an artist profile and will sponsor her next tours.

Which means more production money for tours and such.

----------------

When asked how involved Ri will be in the design process, she responded, “I’m going to be all over this. Gotta make [Puma] the sh– again!” And when asked about the actual footwear, Rihanna only had one stipulation: “No wedges! That’s my only rule.”

I wonder what this entails exactly.

Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

[Pandora30012]

Originally posted by MikeFenty

If you're comfortable with you're sexuality.. I don't see the issue.

I'm sure Rihanna is going to make some unisexe items.

Tomorrow