Beyonce's musings and reflections in that video All black and white, slowmo, no makeup, very deep and artistic imagery...you think she's gonna say something earth shattering, and then... "fame is hard...it's not real."
She's a good business role model though. Work hard, be tough, etc.
But it has not all been plain sailing. She said: “I just have memories of when there was no air conditioning in the new building and we didn’t have an office. It was like camping.”
This song really helped her image a lot. People sort of got sick of her and her image at the end of 2012, and this song (and its video) helped fix some of the damage done.