Just keep in mind that either way She is setting Her OWN record (with no regard to gender either, feminist icon ) of three 1m+ openings. That's unlikely to ever be broken and is more impressive imo
I dont think they expected it to be close to OIDIA, the polaroids idea and the pre orders were just for the milli, but now things are getting bigger they want to take the opportunity, well this happens once in a lifetime so it s fine, I mean look at those late rushed promo
If she doesnt come through, I m afraid it will leave a mark on her mentally