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Originally posted by PrettyHurts
Not sure how I feel about dance/fitness/sportswear.............I mean I guess it's cute
We'll see
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It's perfect, like I posted in TFS and TBH
She's the perfect veichle to get Topshop into the US, they only have 5 flagships so far.... they need more. She'll give them the urban credibility they want, specially for sportswear. Right now most of the fashion industry is going into sports, look at Alexander Wang and his H&M collab, look at Givenchy ditching Haute Couture and focusing more on sports wear, Chanel and Dior adding in sneakers to their RTW collections, Body Armor tapping Gisele to increase the exposure upon womens athletic gear. She's getting in at the right moment.
Hhave Parkwood Topshop and Jay's RocNation Sports collaborate for those campaigns, added sports wear credibility and further exposure, just having any of the athletes photographed in the clothing help.
