It’s proof that superstar power is a necessary component of a Las Vegas hotel’s success story. In this case, it’s Britney Spears, who helped turn around the fortunes of Planet Hollywood despite the critics. Wall Street gaming experts say the pop princess has revitalized the property and helped turn its one-time dismal financial picture into a real profit center.
The financial insiders are paying attention because she’s boosted the hotel casino’s annual operating earnings by about $20 million. Now we understand why the first run of her contract ending next year was renewed for an additional two years.
Caesars Entertainment, when it was Harrah’s, took over Planet Hollywood after its $870-million default on debt obligations. Wall Street insiders say Britney has been single-handedly instrumental in helping fill its 2,520 rooms and boosting the profits to nearly $100 million that Caesars is using to modernize the Quad into the new Linq hotel and redecorating and upgrading the rooms and pools at Planet Hollywood.
Saved HIMYM from getting canceled. Now Godney rescues PH from the brink.
While your flop fave is busy ending her career and that of those around her.
If she did her same old scheme like she used to with her previous eras, I'm pretty sure she wouldn't be as successful as she is right now. She changed her image and music at the right time, unlike Gaga. BTW is so good though. Marry The Night is speaking to me atm.. this is why I always say Lady Gaga is low-key queen of pop.