Why do I see so much hate in the past 10 pages? Why is there so much hate for a rock album? Why are people being so pessimistic about Cheek to Cheeks performance?
The whole reason Bobby has been so effective with Cheek to Cheek promo, is because he has planned promo that is spread across the era, targeting the demographic that jazz sells well in (Americans over-30, typically) as well as occasional promo spots in areas where other audiences that wouldn't usually appreciate Gaga or jazz are exposed to her talent. The promo will slowly continue (Strictly Come Dancing, PBS special, H&M campaign, radio interviews, etc) up until the Grammys, I would think.
Calm down everyone, Gaga and co. has this.