Member Since: 3/30/2009
Posts: 79,408
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Originally posted by Shapes
Yeah I don't believe Gaga has a 360 deal, receipts otherwise you're as fake as instagram.com/beyonce
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Without the budget and staff to support their once overloaded artist stables, labels have slashed their rosters and doubled down on acts expected to drive hits. They're also going after the money artists generate outside the labels' traditional business of selling music. This has given rise to, in industry parlance, the 360 deal, in which a label invests more money up front (for marketing, for example) in exchange for a piece of merchandise sales, touring revenue and other earnings that artists had long kept for themselves.
The 360 model hasn't launched big stars yet—with a few exceptions, including Gaga. From concerts, including four sold-out nights at Radio City Music Hall this month, a percentage of her take goes to her label, Universal's Interscope Records. The label also gets a cut of her revenue from Polaroid, Estée Lauder's MAC and other corporate partners. Does Gaga validate the 360 model for other artists? While she pockets relatively less money on tour, Interscope puts more muscle behind her than it would have in the old days. "Would she be in the position to play in front of 20,000 people a night if the record company had not put up the marketing dollars?" says Gaga's manager Troy Carter.
http://online.wsj.com/articles/SB100...29621644867154
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The 360 deals are quickly becoming the standard for new artists, as the music industry has suffered with a sluggish economy, shrinking CD sales and losses from online piracy.
Universal Music Group's Interscope Records is embracing their 360 deal with Gaga, as she is on top of her game -- selling out worldwide tours and, signed to work with a variety companies including Polaroid, MAC (owned by Estee Lauder), Sprint's Virgin Mobile USA and fragrance giant Coty. The singer has been an undeniable cash cow, raking in a total of $200 million for the record company, with about half generated from music sales.
http://www.extratv.com/2011/05/23/ga...is-born-again/
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