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Originally posted by iHype.
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It was a 3rd single and still surpassed Roar's success in US, is coming close WW, was a single during Winter / Spring compared to Roar being a Q4 single, and is only behind 'Happy' WW this year. It's success was huge, especially coming off Unconditionally. The fact it was able to take off US and WW before being a single stands enough gratification.
& it appealing to more formats is even more of a reason it would be a better Lead Single, so idgi?
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I suppose I just don't really understand your argument.
1) Dark Horse did not overshadow Roar.
2) Roar seems the "obvious" choice for the lead single: conforms to her sonic identity as an artist, safe, universal, and undeniably catchy.
3) Given her history, Dark Horse seems like it was conceived as the E.T. of the album, different from the pure pop smashes and nice to keep around as a guaranteed multi-format smash to be released either when the album started to stumble or once she'd used up the lesser hit singles, which is exactly what they did.
You were wrong, and I corrected you. You keep mentioning Thriller like it's the truth. 
