Ok so according to this logic, by now Rihanna has promoted R8 with CRTFY, Monster, the Monster tour and all of her random magazine photoshoots.
Because "everyone knows her album exists, it just isn't out yet"
So if R8 doesn't shoot up to a million in 10 days like Bey's album did, she'll be a huge disappointment and all of her promo will be for nothing.
Your move, Rih.