Gaga TRIED to be sexy
She was marketed as a hot blonde girl
( see just dance and poker face) but her label quickly realized that they couldn't photoshop her while doing promo or being in public, and the glasses she was constantly wearing weren't cutting it anymore so they decided to make her dress wierd in order to hide her ugliness. Every label wants a HOT good looking pop star, it's what usually sells. I remember back in the day people were unsure what gaga really looked like, if she was hot or not.
