My idea for C2K promo:
Worse case scenario is that the album finishes with like 1M worldwide, some late Top 10 chart positions and a well reviewed but possibly empty mini tour.
Best case scenario is that the album goes gold in the US and does about 2M WW by the end of the year, then wins some big awards, has a sell out tour and then sells an additional 200k every christmas.
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August 18 Release new C2K song on iTunes, with pre-order for the album
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August 22 Interview on The Project (AU)
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August 28 Eau de Gaga preview event in Sydney (AU)
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August 29 Interview (+ maybe C2K Solo Performance) on Today Show (AU)
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September 1 Announces Cheek To Cheek Tour dates (see below)
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September 3 Releases Sexxx Dreams / Eau de Gaga Film (WW)
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September 7 Launches Eau de Gaga early + exclusively at Dubai Mall (UAE)
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September 12 Eau de Gaga Worldwide Launch (WW)
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September 22 Gaga joins Tony on-stage during his Belgium concert (BE)
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September 23 Cheek To Cheek Release (WW)
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September 28 Gaga 60 Minutes Interview (US)
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October ?? Tony & Gaga Cover Billboard Magazine (WW)
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October ?? Tony does his thang promoting the album whilst Gaga tours (US)
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October 17 Gaga on Graham Norton Show (UK)
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October 24 Tony & Gaga: C2K Live on PBE Great Performances Special (US) [already confirmed]
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December 1 Cheek To Cheek - The Christmas Classics Release (12 Xmas songs with old notable C2K songs)
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December 21 Christmas Special, heavily featuring footage from Hollywood Bowl concert (WW)
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January 25 Tony & Gaga perform at the Grammy's, hopefully sweep (US / WW)
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February 18 Gaga performs at BRIT Awards (UK)
Tour Dates
December 6 - Los Angeles, CA - Hollywood Bowl (17,000)
December 7 - San Francisco, CA - Bill Graham Civic Auditorium (7,000)
December 9 - George, WA - Gorge Ampitheatre (27,000 / 20k seats)
December 11 - Las Vegas, NV - The Chelsea at Cosmopolitan (3,000)
December 13 - Morrison, CO - Red Rocks Ampitheatre (9,000)
December 14 - Houston, TX - Miller Outdoor Theatre (6,000)
December 16 - New Orleans, LI - Champions Square (up to 8,000)
December 18 - Chicago, IL - Riviera Theatre (2,500)
December 20 - Toronto, Canada - Molson Canada Ampitheatre (16,000 / 12k seated)
December 21 - Vancouver, Canada - PNE Ampitheatre (7,000)
December 23 - New York, NY - Radio City Music Hall (6,000)
December 24 - New York, NY - Radio City Music Hall (6,000)
December 27 - Atlantic City, NJ - Revel AC Ovation Hall (5,500)
December 28 - Washington, DC - John F. Kennedy Center for Performing Arts (2,500)
December 30 - Philadelpia, PA - Mann Center for The Perfoming Arts (14,000 / 5k seated)
January 8 - London, England - Royal Albert Hall (5,000)
January 9 - London, England - Royal Albert Hall (5,000)
January 11 - London, England - Royal Albert Hall (5,000)
January 13 - Paris, France - L’Oympia (2,000)
January 15 - Lyon, France - Palais des congrés Lyon (3,000)
January 17 - Amsterdam, Netherlands - Heineken Music Hall (5,000)
January 19 - Berlin, Germany - Velodrom (12,000)
January 20 - Verona, Italy - Verona Arena (13,000)
January 22 - Vienna, Austria - Gasometer (3,000)
January 23 - Tallinn, Estonia - Tallinn Song Festival Grounds (15,000)
February 7 - Phoenix, AZ - Comerica Theatre (5,000)
February 9 - Detroit, CO - Masonic Temple (7,000)
February 11 - Montreal, Canada - Montreal Symphony House (2,000)
February 14 - Boston, MA - House of Blues (2,500)
February 15 - Atlanta, GA - The Tabernacle (2,500)
February 26 - Sydney, Australia - Centennial Park (Unlimited)
February 28 - Melbourne, Australia - Sidney Myer Music Bowl (22,000 / 2k seated)
Whilst some of the venues seem scarily big (like Sydney, Melbourne, Seattle, etc.), it's okay because they're amphitheatres, so seats at the front will be sold and there's simply standing in the back. A good strategy would be to go for SUPER expensive tickets in the front rows, and then cheap $35 standing up the back, in the case of amphitheatre shows. The LA, Seattle, Berlin, Toronto and Australia shows will take a bit of promo but I imagine the rest would be easy sell outs. The Australian dates only need like 6k in each city to look good though, so it's seriously fine.
Then she should probably get started with the Album V era around May.
/end little managers thesis