Quote:
Originally posted by SayIt
Hi swifties when is the new single coming?
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On or before August 24.
Quote:
Originally posted by Icannot
Lord is a marketing genius. She has basically been building HYPE by posting instagram pics and walking around NY looking pretty and sad for MONTHS.
There is a narrative to all of this. 
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Well, it's the best She could do without a Superbowl performance to build hype.
Did yall read that Instagram comment about "heartbroken girl moves on, finds freedom, friends, fun, and still has great hair"? I SWEAR that entire thing was Her talking about Herself and the inspiration behind 5wift.