Erm guys, you're kidding with the "media blackout" and "no promo" thing, right? Right?
I mean, the girl got married like 3 days before the release date and every single media wrote about her with the special emphasis on
THE SINGLE IS OUT ON SUNDAY.
That was a huuuge promo for her and y'all who can't/don't want to notice it are delusional. It's the same as saying Chris Brown had no promo for his album when his naked photo "leaked" a few days before the album release

It's all well-planned, and everyone does things like that, it's normal.