Macklemore's success has come from brainwashing.
He has brainwashed the gays into thinking hip-hop accepts them.
He has pandered to the tumblr kids with Thrift Shop (that's Lana's thing).
He has brainwashed people into thinking they're listening to real music with "substance"
He has brainwashed people into thinking he did it "all on his own", when he has a distribution deal.
He has brainwashed people into thinking he "like really cares about the world", like when he mentioned Trayvon Jackson and MLK out of nowhere.
He doesn't really care about the gays, as proven by the camera turning away when they were supposed to kiss at his wedding performance.
Plus he looks like a frog.
That's just showing his respect to Kendrick.
