NME's Oops! review back in 2000 summed up the Dr. Luke, Max Martin style of making music well and why it's so addictive:
Quote:
Like it or not, the songs penned for Britney by Swedish producer Max Martin, the man behind the even more successful Backstreet Boys, get into your brain like ketamine. An all-encompassing, horrendously realised high - once it's inside you, there's little you can do to stop it, you must give in. In its own sick way, Britney is drug music.
Case in point is album opener and comeback single 'Oops! I Did It Again'. Essentially a harder, carbon copy of 'Baby One More Time', it's easily as good as her breakthrough single. You get your fix in a second of the song opening - the taut '80s Michael Jackson riffs, the squeals, the killer chorus, the uplifting middle bit, it's all in there.
I basically knew what happened but I didn't think it could be so tragically painful to watch. Ugh, he was so close. I hate the brutality in this show. I'm going to be weeping all through my shift tomorrow