Other pop artists have taken this approach -- a decade ago, P!nk made an undercooked album with Rancid's Tim Armstrong right after her "Get The Party Started" phase -- but have shakily toed the line between pop and rock without having the guts to sacrifice the juicy choruses. In contrast, the hooks on "Ultraviolence" go Full Rock: they lack immediacy, yet Del Rey's aesthetic is now defined enough that she doesn't need to craft earworms in order to beguile fans. It's a move that recalls "Yeezus," which was less accessible than Kanye West's previous output but was honest in its commitment to rock bombast, and thus, admired. In a post-"Ultraviolence" world, could P!nk make an album with Rick Rubin that reveled in its complete lack of catchy melodies? It's much more likely now than it was back then.
Billboard their exposure of Alecia...
Try This being undercooked though...
without a hit & without promo.
