Macklemore charted on Urban only once and Thrift Shop barely went top 40.
I think Love the Way You Lie is Eminem's biggest hit on Urban.
He didn't have a top 40 hit there since Just Lose It (peaked at #35 in 2004) until Love the Way You Lie and then nothing again until The Monster.
Thank you! and that's... weird I thought when people talked about urban not playing white rappers a lot meant not enough for them to consistently reach the top 5/10 etc with every release and not actually having trouble to chart on the top 40 at all
I don't mean to offend anyone or come biased but I am honestly surprised with how well First Love is doing on Pop radio. I mean, it is not really doing well on iTunes with that kind of radio updates, it should've been in the Top 100 by then. Just look at Empire, it's struggling to hit Top 20 but it is almost Top 50 on iTunes with a low airplay. Look at Human! It did terribly at Pop but it sold pretty well and is still above FL on iTunes by miles. Look at Chandelier too...I smell payola for First Love, tbh.
Not harm or offense in anything though. Just wondering what's truly happening behind the scenes. Besides, I don't really think this will be the hit of the album. Booty by far has the best chance of being MASSIVE and VIRAL.
PD's don't decide to give songs some spins purely because of how they're doing on iTunes. Appeal towards a wider audience has a lot to do with it as well. In comparison, First Love is far and away a lot more pop radio-friendly compared to Chandelier, Human, and Empire which are all niche songs.
I thought when people talked about urban not playing white rappers a lot meant not enough for them to consistently reach the top 5/10 etc with every release and not actually having trouble to chart on the top 40 at all 
" about this tho, the song is charting since February and a -2.7M update is not even that big. You tried tho.
hope it keeps going tho!