First Alan Carr, then probably some other late night shows + the Daybreak or whatever it's called now. I fully believe in RCA now, she basically never had this kind of promo with Interscope. I mean, just remember the Boomerang PROMO. The artwork, the actual video, the countdown...
What I've noticed is that she always gets more "likes" both on Instagram & FB when she posts a "random" pic, and whenever she posts something related to her music it seems like people don't even care about it