Birthday's weak music video wasn't good promo. BBMA was good as well as the iTunes front page which boosted it up to #14 but after it was taken down it went back to its 30s. But honestly for a song following Dark Horse which is still currently smashing, I think it needed more promo. I mean it only got 1 performance too.

What do you think?
Even Unconditionally had so much more promo.