Maleficent secured 116,388 tweets on Wednesday, up a gargantuan 188% from Tuesday's 41,328 tweets. I'm not even going to quote comparisons to that since it simply blows all others out of the water and is clearly in a class of its own at this point in terms of social media awareness. Its Wednesday tally is the largest Wednesday before release ever on record, surpassing Fast & Furious 6's 113,395 tweets last April. The Twilight Saga: Eclipse did have 456,112 tweets on a Wednesday, but it was a Wednesday opener so its isn't an apples to apples comparison. Now there is an asterisk next to the number because a large number of those tweets are tied to its Los Angeles premiere which took place Wednesday and also to a red carpet incident which saw Brad Pitt being assaulted. Numerous large films in the past have had Wednesday premieres boost traffic, but between that, the Pitt incident and the already huge profile for the film it has just been a perfect storm of buzz. We are predicting $68.5 million for it this weekend which will put it firmly in the driver's seat for the weekend.
So, essentially, "Maleficent" gains an extra 8 million dollars in revenue because
Brad Pitt was punched in the face. The punch was deserved, by the way.
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