Performers like Katy Perry or Rihanna aren't taken seriously. People like to listen to their songs on the radio or even download them on iTunes, but when it comes to spending a bigger amount of money on their albums, they say no. They are not interested in paying for full albums since they doubt they might be good quality-wise. That's why artists like Taylor Swift have such incredible success. Their music is relatable and people want to listen to full albums.
LOUD isn't just about sales. That era is when Rihanna started dominating and those stubborn queen of pop whispers got more urgent. It is ICONIC in the UK and Brazil.
