Quote:
Originally posted by MoodyBumps
+1
Come on top ten!  |
Look at callout familiarity: 64%
Why were only 64% of people surveyed familiar with the song? Because a lot of big stations in big markets owned by Clear Channel weren't playing the song.
People have no idea how much Clear Channel matters, and it's two biggest stations just put the song into
low rotation. We'll see an upward trend in audience impressions in the upcoming weeks as it enters into medium rotation on Z100 and KIIS. Every other station in the country follows Z100 and KIIS's lead. Look at those Nico & Vinz and Katy Tiz songs: Clear Channel made KIIS FM spin them over a month on the hour until they became national hits. Katy didn't get early Clear Channel support with this single out of the gate (unlike "Unconditionally")--perhaps because they thought it would make a bigger impact in MAY, June, and July (cough cough cough).
Callout, this early in the game, doesn't mean much at all, especially to the bigger Clear Channel stations. What really matters are MScores, and the general public does not have access to those. The credence Pulse gives to Mediabase callout (which is just Rate The Music) is really funny. They think it's hard listener data, when in reality, it's just stan voting, for the most part, online.
If you want to take part in that, sign up at ratethemusic.com under Top 40 and vote.
I'm not saying this is going to be her biggest smash, but it's still too early to be drawing any conclusions. It's also too early to push any remixes to radio. If things aren't looking so good next month, then she'll have another Top 10 radio hit and a new single on deck.
Happy Birthday!
