It collects the music data from your devices, you can see your listening stats. For example how many times you listened to West Coast, which artists you played the most (last 7 days, last month, last year, ever) etc.
You create an account there, install last.fm scrobble to your phone, iTunes, Spotify etc and it shows you your listening habits... basically counts your listens
If it's coming as an official stream as a whole, I'll listen to it for sure. But I'm not interested in LQ leaks or half of the songs, I want to experience the album in full, from start to end.