The media has painted a really negative vibe around Gaga, similar to what they did with Nicki during Roman Reloaded. Honestly, ARTPOP's situation is most analogous to Roman Reloaded this decade. They both included one huge hit, but a significant decline in overall sales and media/GP reception from their previous eras. It isn't as comparable to Bionic or 4, because Bionic did even worse than ARTPOP and 4 did even better with less hits. 4 did really great considering the circumstances tbh, and proved Bey has really loyal fans.
Lady Gaga should take a note from Nicki's 2013 image recovery. She can't really afford a long break like 2012 was, but she can observe Nicki's seemingly natural image switch and the moves she made to get back to where she was. Gaga needs to go back to basics and look at the reasons why she blew up in the first place. Nicki returned to her mixtape/feature style of the late 00s & left fans very happy. Gaga should drop buzz singles and hype leaks like Nicki that have nothing to do with a new album to get people on board.
