Quote:
Originally posted by DanceForYou
Well looking at the latest numbers DIL has a 37.6% negative rating. I'm assuming that's high then since the only song with a higher negative score is #Selfie.  So the negative score matters more than the Potential and "Pop score" ones? Just trying to figure this all out. I find it interesting. 
In any case that's unfortunate but it seems like no matter what she releases there is a polarizing response these days. I mean people on ATRL claim the electronic sound is tired...but then DWUW received these negative scores. The only thing left is a song like Gypsy. But I'm curious about if we're talking uptempo-wise, what does the GP really want from ha then? |
Yes, all the metrics matter. Ultimately national callout scores are just a roadmap. Local stations do their own research on top of it. That's why certain songs do well in certain markets. Even if it's bombing nationally. Ie. Local acts. For example, Pitbull gets a lot more airplay in Miami.
But yes anything above 25% negative is danger zone. That means a quarter of your listeners are reacting negatively to the song. If burn is high and positives are low, it's time to retire that one.
Like I said there's no exact science. Ultimately the PD decides and there's a lot of factors. Sales of album, sales of single, concert in town?, etc. but ultimately they gotta satisfy advertisers (bread and butter of a radio station) so songs like DiL and Selfie can't get too much airtime.
Makes sense. Although I'm surprised Bey is getting these bad scores when she's obviously so popular at the minute. Strange. Although she obviously is more popular with Urban listeners than Pop I guess (and her album is more Urban than Pop) but obviously Pop stans are buying her album too. But that's for another thread I suppose.