I have a SLIGHT feeling it might.
I requested it on radio and I've been giving the good sis Birthday them spotify streams, but that chart position is still pretty lacklucster. And the "it hasn't been properly promoted/has any radio deals" excuses are redundant, considering there's 3 non-singles from Bey that are currently charted above Birthday atm.
Let's just hope the radio deals/video/live performances does wonders.