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Discussion: Weigh In: Why Is Mariah’s ‘You’re Mine (Eternal)’ Tanking?
Member Since: 1/1/2014
Posts: 5,133
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Weigh In: Why Is Mariah’s ‘You’re Mine (Eternal)’ Tanking?
article taken from a well-known urban blog
http://thatgrapejuice.net/2014/02/we...ernal-tanking/
Quote:
It was billed as “the comeback”. However, after a week of availability, the flame that heated the buzz for Mariah Carey‘s new single ‘You’re Mine (Eternal)’ has but burned out.
As at writing, the track sits at #376 on US iTunes. Yes, three-hundred-and-seventy-six.
A tale of unfortunate proportions, the placing sees the song chart under releases that impacted several years ago. Indeed, the likes Beyonce’s ‘Halo’ (2008), Rihanna’s ‘We Found Love’ (2011), and even Nicki Minaj’s ‘Super Bass’ (2010), all rank higher on the tally. Even Mario’s ‘Let Me Love You’ (2004) places above ‘Mine’.
And granted a rebound is plausible as the cut has just been sent to radio and further performances are lined up, the jaw-dropping dip suggests only a marginal rise is likely.
So what is the “problem”?
For That Grape Juice, it’s not actually the song. Carved out in the vein of previous hits such as ‘We Belong Together’ and ‘Don’t Forget About Us’, the track positions Mariah exactly where she should be at this point of her career – serving up accessible radio ballads with subject-matter most can relate to.
Scratch beneath the surface, though, and the cracks that look set to swallow the song’s chances begin to show.
The Video
Touted as a major event, with dual TV and online roll-out via MTV, thetropical clip was slammed by fans and critics alike upon its arrival. Beyond looking like a four-minute montage to Mimi’s “best lighting angle”, approximately nothing happened, giving fans entirely no reason to watch again. It’s misstep that’ll likely cost her video views and ultimately streams – sinful given that the latter could easily have aided the song on the Billboard charts in light of new rules.
Image
As per her own declaration, Mariah is “eternally 12″. Yet, her image has more closely mirrored that of a hyper-sexualised teen in recent years. Indeed, as the singer’s age has creeped higher, her clothes have become shorter and tighter to the point that she isn’t wearing any in the ‘Mine’ visual.
And though we’re utterly against the industry’s silently sexist “demand” that older female acts shouldn’t flaunt their “sexy”, Mariah seems to have miscalculated her own point of appeal.
For, even the loyalest Lamb would admit that this “pin-up” projection Mimi is peddling these days feels forced and uncomfortable (see: candy-flavoured Valentine’s Day shoot). Unlike, the Jennifer Lopez’s of the world, Mariah has never oozed a natural “sexy”. She instead, for many, evokes an air of beauty, class, and regality, and is the epitome of the ultimate “lady”. Why, then, does Carey seem so adamant to strut in a lane that so clearly isn’t hers? It’s puzzling, because given how long she has lasted in the industry one would assume she had a firm grasp on the fact that music is only one part of the “success” narrative – image is a large part of the rest.
Mariah Herself
In an era where acts almost need to be warming and endearing to sell, Mariah presents herself as anything but. Despite the current climate bringing with it the need for folk to buy into an act, Mimi quite literally relays that she’s not for sale. She sits on a level that is both other-worldly and unreachable. A stance she expressed verbatim on ‘The Breakfast Club’ to promote ‘Mine’. Yet, it’s ironically a stance which causes the masses to not reach into their wallets to buy her new music.
Then, of course, there’s her outlandish shade. Over the years, Mimi has dealt many a devastating blow to a number of chart foes – sayings that have been comical for the most part (see exhibits a, b, andc). However, during this recent promotional run, she made remarks and insinuations about other acts (as well as folk in her personal life) that just came across as mean. Yes, she’s a diva and has earned the right to speak her mind. Yet for an otherwise shrewd businesswoman, one would think she’d save certain comments for the day/s she doesn’t have new music to plug. Especially when such comments were about acts that are ironically selling better than she is.
*******
Together the “three problems” triangulate to present Mariah as a cartoonish caricature of her former self and, perhaps, go some way in highlighting why her music doesn’t seem to be moving anymore.
Still, with three months remaining until the May 6th release of ‘Mine’s parent album, it’d be unwise to count Ms. Carey-Cannon out just yet. For, as the mid 00′s proved, Mimi is only ever a release or two away from chart ‘Emancipation’. Can she navigate her way back to success with this release and beyond? Sound off below…
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Member Since: 2/6/2012
Posts: 29,767
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Member Since: 1/1/2014
Posts: 57,339
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people don't seem to care about her anymore
which is sad
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Member Since: 10/12/2002
Posts: 21,317
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It's slowly rising on radio and I honestly think there is still a chance of it doing well
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Member Since: 8/19/2011
Posts: 37,346
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Well, for one, it's a horrible choice for a single. #Beautiful was a step in the right direction. I don't know what happened with that.
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Member Since: 2/26/2012
Posts: 23,655
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if only she released a better video, smh
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Member Since: 11/16/2011
Posts: 11,544
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Member Since: 8/1/2012
Posts: 8,763
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Quote:
Originally posted by Wafflinson
It is a bad song.
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Member Since: 1/18/2012
Posts: 14,652
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Simple. She's over 40. It's near impossible for her to have a solo hot now
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Member Since: 8/18/2013
Posts: 21,558
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It's not memorable.
The video is amazing tho, it's beautiful.
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Member Since: 1/1/2014
Posts: 1,064
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It's not really that catchy, it's a very pretty song and I wish it would have a better video and performance.
I am hoping radio will jump on this.
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Member Since: 8/16/2010
Posts: 1,242
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I love me some Mimi but it's plain boring.
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Member Since: 1/8/2012
Posts: 8,828
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I love the song, but the video could have been more eventful. A better video would have helped the song take off.
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Member Since: 11/30/2007
Posts: 26,796
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I'm getting bored of this already. The song's fine, but I'm not exactly rushing to play it again. 
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Member Since: 8/31/2013
Posts: 6,548
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Nice article but i think the main issue is that people dont really care about her at this point. She needs to really reinvent herself to get the public interested in her new stuff
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Member Since: 8/17/2013
Posts: 18,151
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Radio seems like it's here for it so it's still too soon to tell.
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Member Since: 8/19/2013
Posts: 7,221
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Not enough replay value and it was marketed for Valentines Day (stupid)
Badly enacted video (stupid)
Trey Songz (stupid)
Jermaine Dupri picked it (stupid)
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Member Since: 1/6/2014
Posts: 6,717
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Because (in my opinion) it's a terrible song and she's only gonna have another hit if she collabs with a relevant artist.
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Member Since: 1/1/2014
Posts: 11,996
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its the video. I like the song but the video doesn't do it for me.
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Member Since: 1/1/2014
Posts: 1,064
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She needs to go back to basics, she doesn't need to be a sex kitten, she has the voice and people know that, they want old classic Mariah back doing songs that no one else can sing like Vision of love, Vanishing & Can't let go.
Very mature and classic masterpieces.
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