Quote:
Originally posted by Save-Me-Oprah
It's almost like they dumbed it down and tried to advertise it as a comedy featuring a dumb snowman or something for America, whereas the other posters advertised it focusing on Elsa and the story itself.
Even the title "The Snow Queen" is more descriptive than the filed down edges of a title like "Frozen"

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The reason for that all boils down to Princess and the Frog. Because it commercially flopped, no more hand-drawn animation films will come anytime soon for WDA. And when they DO make princess movies, they feel they need to market these movies to boys.
Which is a damn shame because it was an excellent film.
It was originally called The Snow Queen.
