Roar wasn't rewarded. Roar is no diff. than Unconditionally, and UC flopped. There is no such thing as ''playing it safe'' right now because there is no ''in'' sound. Happy, Timber, Dark Horse, Say Something. All recent songs that are slaying that are each a diff. genre.
well, the gp their taste and radio playlists are very varied now. it's really the luck of the draw what song's a hit and what isn't. like royals and blurred lines any other year maybe would have never crossed over but they were the year's biggest hits.