It's hard to blame anyone for playing it safe when you see how **** like Roar is rewarded. The public gets what it deserves.
Roar wasn't rewarded. Roar is no diff. than Unconditionally, and UC flopped. There is no such thing as ''playing it safe'' right now because there is no ''in'' sound. Happy, Timber, Dark Horse, Say Something. All recent songs that are slaying that are each a diff. genre.
We Are Young, STIUK and Set Fire To The Rain all came out before Princess of China and Take Care.
Rihanna has never started a musical trend in her career.
Rihanna has started every musical trend since 2006. You can literally see and hear her impact on every pop girl and just pop culture in general. She's probably the reason Marijuana is legal in Colorado.
I bet if Rihanna stopped using the internet the whole industry would collapse.
to. 
qween .. Rihanna is the only pop star that made alt-pop slay tbh....
those were the days