All the money they will lose That plus all the money they lost on the Born This Way Ball's cancelled NA leg I wonder if Interscope will make her pay for her own **** next era.
They didn't lose money with the BTWB there was insurance
Her last album debuted with a million and the new one won't reach a million. How utterly *catastrophic* flash in the pan, image over substance act.
Her trajectory is basically Cyndi and Xtina's at this point. If she keeps following them the next album will be Bionic/Britney Jean/She Wolf (in America, not globally) level of flop
It could have been worse, she could have been at that point by her third album like the Spice Girls.
Japanese album sales: @TaylorSwift13, Red 264,814. Japanese album sales: @BrunoMars, Unorthodox Jukebox 192,952. Japanese album sales: @ladygaga, ARTPOP 173,118.
That plus all the money they lost on the Born This Way Ball's cancelled NA leg 
