Unconditionally was a
HOLIDAY BUZZ SINGLE. It didn't even get any major performances except at the AMAs and on Ellen, if those even count.
Not the Voice or US X-Factor or anything! Plus the music video is art,
of course it's gonna flop (look at other things this year that had to do with "art" -- all
FLOPS!). It did well on radio
despite the Christmas freeze (
don't even bother trying to understand, radio is complicated and you're all simpletons), and it was competing with two other
monster hits from Katy (the
#1 smash hit Roar,
the biggest non-urban radio hit ever and Dark Horse, the soon to be
#1 smash hit and biggest urban radio hit ever).
LET THE LIGHT IN, UNEDUCATED HATERS!
good luck with everything. 
