The first step was the Warrior album, where she ingeniously decided to parody the typical "sophomore slump". She didn't want to make it obvious though, so she knew that she had to release a catchy lead single that would make it appear as if everything was normal and that Ke$ha was back. The Sandy Hook tragedy caught them by surprise, and was obviously a terrible tragedy. But instead of abandoning the idea, Ke$ha kept to her original plan and faked that she didn't even write the song and that she was forced to sing the lyrics, sparking the first noticeable controversy between her and her producer Dr. Luke.
Coconuts and Crack rocks.
How are you gonna come for someones intelligence when you stan for a #NewSlave.
I hear DefJam tugged it back to make them some money.