Quote:
Originally posted by RobynYoBank
Rih as a pop construct turned out to be ahead of her contemporaries. Gaga really seemed like the next big thing early on, but the wheels just sort of fell off. Rih is more or less the perfect popstar and somehow immune to all of the difficulties that have come with the exposure of the digital age: she's distant enough to never over-saturate the public interest even while omnipresent. They've worked her music release cycles down to an art that requires almost no expense on the side of the label, aside from the writing camps. She becomes an icon, her songs get played everywhere, her writers make lots of money, her label doesn't have to fork over millions in unneeded promotion, she makes money from endorsements, no one gets sick of her, and she does it all over again.
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I completely agree with this but I don't even think Rih's team is ahead of all the others, Jay-Z most likely had a good nose picking her up back then. They're lucky to always be able to fall back on an artist that ensures any aspect to be covered and with releasing an annual 7 million selling single there's no need of shipping millions of albums because 2 smashing singles that outsell any other one don't require album success, it's solely just a bonus for her fans. That's why they're so quickly recorded and consecutively thrown out, they focus on spending their earnings on occasions that make sense and don't invest in unnecessary promo stuff. They perceive when an era is done, people are fine with it and move on. I respect Gaga's intentions, most of the the seem well-conceived and clever but they never turn out they way she wants them to be. And once people become aware of her insecurities that invalidate her whole concept, they never grow tired of bashing her left and right. We've reached the era where sanctity becomes uninteresting to the GP (artists like Bey benefit from that). Rih is the embodiment of an imperfect popstar and her versatility helps her remaining relevant for many years.
