So a quick recap:
-
Applause underperformed in the US despite being "her biggest radio hit"
-It's still not 2xPlatinum despite its acclaimed longevity and consistency
-It
flopped worldwide.
-
ARTPOP opened with less than 1/4 of
Born This Way's opening week.
-It's fallen out of the Top 10 of most markets in its second week.
-Still has to reach Gold in the US.
-
Do What U Want still has to reach the Top 10 on iTunes despite SNL and AMAs promo spots.
-Its video probably won't do the trick knowing Gaga.
This is what I'd call a trainwreck of an era.
