Meanwhile, some pundits began asking out loud whether the 350k first-week projection for ARTPOP is reachable—but digital pre-orders are now north of 100k, an encouraging sign.
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Lady Gaga (Interscope) 250-275k
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Lady Gaga's new album "ARTPOP" is aiming for No. 1 on the Billboard 200 chart. Industry sources forecast the diva's latest release to sell around 260,000 copies by the end of the tracking week on Sunday, Nov. 17.