Quote:
Originally posted by rue005
This is performing like WA, it started slowly climbing iTunes before the BB performance, and then it became huge 
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This is a perfect comparison. I never even thought about it.
When Wide Awake was announced as a single everyone screamed that it would flop because it was summer and the GP was over her. There was also the debate that Dressing Up should have been chosen over WA. It quickly proved haters wrong.
In comparison, WA was #14 on iTunes when the AI reached 26.000. It also had a lyric video by this time and it had the Billboard performance which had moved it up from the hundreds to the tens on iTunes.
Unconditionally right now has an AI around 26 and is currently sitting at #17 on iTunes (it would be even higher if there were no new releases). Like WA it has a lyric video, but where it differs is that she has received no promo yet, its competing with two of her own songs (Roar & DH), and it was just released for purchase.