For me, it's a big problem with how bland some of these songs are vocally and production-wise. Mainly Ghost and Love Me, which really sucks because Love Me was described as "icy and clubby" and it's not as clubby as I thought it would be, but I can see where the description came from.
Birthday is also just cute, it should not be a single imo. This Moment is obviously filler but it's good filler, by which I mean I can listen to it and enjoy it so that's a plus
I REALLY like This Is How We Do, Spiritual, Double Rainbow, Legendary Lovers, and Unconditionally.
Unconditionally is a great second single choice imo, it will smash. TIHWD could also smash during spring or summer, it's very teen-oriented.
But overall I think it will all grow on me.