There are some eras that produced 2nd-single (or greater) hits when the leads underperformed or bombed:
Kanye's "Diamonds From Sierra Leone" was followed by "
Gold Digger,"
Mariah's "It's Like That" was followed by "
We Belong Together,"
Rihanna's "Russian Roulette" was followed by "Hard" and "
Rude Boy,"
...and even to a lesser extent
Beyonce's "Run The World" was followed by "
Best Thing I Never Had"
--
I wouldn't write the ARTPOP era off after one "underperforming" single.
